Variable Rate Technology Market Unveiled: Key Players’ Strategies and Market Growth Forecasts

The global Variable Rate Technology (VRT) market size was USD 6.50 Billion in 2021 and is expected to register a revenue CAGR of 13.2% during the forecast period, according to latest analysis by Emergen Research. Rapid adoption of advanced technologies in agriculture variable rate to reduce labor cost is a key factor driving market revenue growth of. Variable Rate Technology (VRT) is a tool or system that allows varying rate of crop inputs, such as fertilizers and crop protection chemicals, based on sensed or mapped crop characteristics. Automation is the obvious choice for majority of farmers as technology advances, becomes more affordable to purchase, and aid in increasing crop production around the world. In addition, both the trend toward local food consumption and desire for resource-saving measures are still on rise. Cost reduction is a crucial strategy for advancing the sector, given industry’s narrow margins.

The report also offers estimations and predictions about the market segment and sub-segments exhibiting promising growth in the forecast timeline. The report also provides deeper insights into the technological advancements, industrial landscape, and emerging product and technological developments in the Variable Rate Technology market. It offers fruitful insights into the business sphere to help businesses capitalize on the lucrative growth opportunities.

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Competitive Terrain:

The section on the competitive landscape offers valuable and actionable insights related to the business sphere of the Variable Rate Technology market, covering extensive profiling of the key market players. The report offers information about market share, product portfolio, pricing analysis, and strategic alliances such as mergers and acquisitions, joint ventures, collaborations, partnerships, product launches and brand promotions, among others. The report also discusses the initiatives taken by the key companies to combat the impact of the COVID-19 pandemic.

The leading market contenders listed in the report are:

Deere & Company, Trimble, Inc., AGCO Corporation, Topcon, CNH Industrial N.V., KUBOTA Corporation, Hexagon, Yara, DJI, and Valmont Industries, Inc

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Emergen Research has segmented the global Variable Rate Technology market on the basis of type, application, end-use, and region:

Segments Covered in this report are:

• Offering Outlook (Revenue, USD Billion; 2019-2030)

  • Hardware
    1. Guidance & Steering Systems
    2. Flow & Application Control Devices
    3. GPS/DGPS Receivers
    4. Handheld Computers
    5. Yield Monitors
    6. Sensors
    7. Displays
    8. Others
  • VRT Software
  • VRT Service
    1. Farm Operation Services
    2. Integration & Consulting Services

• Type Outlook (Revenue, USD Billion; 2019-2030)

  • Fertilizer VRT
    1. UREA VRT
    2. UAN VRT
    3. NH3 VRT
    4. Other VRT
  • Crop Protection Chemical VRT
  • Soil Sensing
  • Seeding VRT
  • Yield Monitoring
  • Irrigation VRT
  • Other VRT Types

• Crop Type Outlook (Revenue, USD Billion; 2019-2030)

  • Cereals & Grains
    1. Corn
    2. Wheat
    3. Other Cereals & Grains
  • Oilseeds & Pulses
    1. Soybean
    2. Cotton
    3. Other Oilseeds & Pulses
  • Fruits & Vegetables
  • Others

The various regions analyzed in the report include:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Objectives of the Report:

• Analysis and estimation of the Variable Rate Technology Market size and share for the projected period of 2022-2030
• Extensive analysis of the key players of the market by SWOT analysis and Porter’s Five Forces analysis to impart a clear understanding of the competitive landscape
• Study of current and emerging trends, restraints, drivers, opportunities, challenges, growth prospects, and risks of the global Variable Rate Technology Market
• Analysis of the growth prospects for the stakeholders and investors through the study of the promising segments
• Strategic recommendations to the established players and new entrants to capitalize on the emerging growth opportunities

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